In September 2019 Medics4RareDiseases launched new branding with the help of healthcare communications agency emotive
Lucy McKay, CEO M4RD
We have always wanted to keep our brand approachable while at the same time honouring the seriousness and importance of our mission. We believe our new brand will help us to do this
The new Medics4RareDiseases logo maintains the core zebra pattern, but used in a new way. Its simplicity allows for easy recognition, as well as making it far easier to implement across a broad range of communication channels. We also have fantastic new social media icons and slightly different colours – our red is now more subtle, sleek and less ‘shouty’.
This sophisticated new look reflects our status as a now well-established organisation with many years of experience driving an attitude change towards rare diseases amongst medics.
emotive is an independent, award-winning global healthcare communications agency, founded over 15 years ago, with the simple vision of changing lives by helping those who are unwell, get new and amazing treatments that can make them better.
They have highly skilled scientific, creative and delivery teams focused on developing engaging strategies and programmes that support scientific and brand exchange with healthcare professionals. The emphasis is on finding the right multi-channel approach that helps engage, inform, educate and ultimately facilitate change.
emotive has particular experience in rare disorders and supports clients at various stages of the product lifecycle including those with ATMP such as gene therapies, gene silencing and cell therapies.
Lizzie Nayman, Managing Director emotive
We are really excited to have been able to help M4RD with their rebranding. It has been part of our pro bono work to help promote awareness of rare diseases, leading to earlier diagnosis and improved outcomes for patients. We are committed as a company to helping people who are unwell get better and are proud to be supporting M4RD to help make a difference for those affected by rare disorders
At a community level, emotive promotes engagement in science through sponsorship of the emotive science lab and annual science prize at a UK secondary school. The team also works pro-bono on strategy and awareness raising activities for M4RD.